In order to keep the spirit of thanksgiving alive, BMC participated at the Sefalana Hyper Gaborone Customer day with the aim of giving back to their customers, increasing sales, creating brand awareness for the ECCO canned products, introduce the BMC 50 grams biltong to the market and to catalyse the sales.
BMC Lobatse sales and marketing team ran a promotion for the ECCO canned products called “Buy 2 for 3”. A customer had to buy two cans of any of the ECCO canned products (except pet food) in the store and get the third one for free at the BMC stall.
Moreover, anyone who bought BMC 50 grams biltong in the store stood a chance to win a BMC hamper worth P500. This was meant to inform people that BMC has a new product and also entice them to buy it. The promotion is still ongoing at Sefalana Hyper Gaborone and the draw will be done at the store on the 30th June 2018 and it is open to the public.
This initiative was taken after realization that consumers are not aware of the availability of the BMC products mainly the new BMC 50 grams biltong in many retail stores, as well as to improve the competitive edge of BMC’s products within the retail environment.